Bud Light / Between Friends

Bud Light / Between Friends

JIM JENKINS

Between Friends
Brand: Bud Light
Old West
Brand: Snickers
Apology
Brand: Snickers
Ready
Brand: Foot Locker
Band
Brand: Fedex
Cousins
Brand: Priceline
Commercial Film Director Jim Jenkins

BIO

Jim Jenkins has a reputation for being one of the industry’s premier comedy directors, as well as one of its best visual storytellers. He has a particular knack for creating work that gets remembered. When Jim shot Martin Scorsese for the second time (in what turned out to be a Cannes Gold Lion-winning commercial for BBDO and AT&T), Scorsese told him that more people repeat lines to him from their first collaboration for American Express than they do from Scorsese’s own movies. Jim found this to be profoundly sad, believing that Goodfellas should probably have more cultural impact than a 30-second commercial. And more recently, Jim’s “Week of Greatness-All is Right” commercial for Foot Locker went viral for its hilarious take on all being made right (at least for one week) in the world of the sports—for instance, Mike Tyson humbly returns Evander Holyfield’s ear, and Dennis Rodman buys a one-way ticket to North Korea, never to return.

In addition to AmEx, AT&T and Foot Locker, Jim has filmed for such clients as Snickers with the popular back-to-back Super Bowl spots “Brady Bunch” and “Marilyn,” Coke, BMW, FedEx, Virgin Atlantic, Land Rover, NFL, American Airlines, Sony and dozens more. He has been a Director’s Guild (DGA) nominee for Outstanding Commercial Director, and his work has won multiple British Design and Art Director (D&AD) awards, CLIOS and One Show Pencils, as well as AICP honors and Cannes Lions. Both Campaign and Creativity have named him one of the industry’s top directors.

Jim launched O Positive in 2007. Every year since its inception, the boutique production company has ranked in the Top 10 for the coveted Palme d’Or at the Cannes International Advertising Festival out of all production companies worldwide. Despite its very small roster of directors, O Positive took second place in the world in 2014 and in 2011. And for 2016, the company was named the #1 most-awarded production company in the world by ad industry bible, The Gunn Report.