Pepsi Max / Uncle Drew: Chapter 4

Pepsi Max / Uncle Drew: Chapter 4


Uncle Drew: Chapter 4
Brand: Pepsi Max
Race to Kickoff
Brand: Visa
Picking Teams
Brand: Audi
Jingle Hoops
Brand: NBA
Brand: Grammy's
Brand: Subaru
Brand: Foot Locker
Uncle Drew
Brand: Pepsi Max
Commercial Film Director Jonathan Klein


Jonathan Klein began directing full time in 2013, joining award-winning shop O Positive for commercials representation. He quickly went on to helm some of the industry’s most popular work, including NBA “Jingle Hoops” (Goodby Silverstein & Partners) which reached over 11 million hits on YouTube and won an ADDY, a CLIO and CA honor. He also directed Pepsi Max’s hit web series “Uncle Drew,” starring Kyrie Irving. The O Positive-produced Uncle Drew Chapter 3 won Best Sports Video in Adweek’s Watch Awards in 2014; and his Minus L-produced Uncle Drew Chapter 1 went viral with 10 million views on YouTube in just three weeks, becoming the second-most watched ad of 2012 according to Adweek and was awarded a Cannes Silver Lion in Branded Content and Entertainment.

Most recently, Jonathan directed Visa’s “Race to Kick-Off” (BBDO NY), which already has over 4 million views online. Fast paced and visually driven, the commercial conveys the excitement and fun leading up to kickoff time for NFL games. He directed another fast paced, visually driven commercial for Audi Global called #picking teams. Produced client-direct by O Positive, “Picking Teams” is an online film setting FC Bayern Munich’s soccer stars loose on the streets of New York City. And Jonathan directed the latest chapter in Pepsi Max’s “Uncle Drew”—“Return of Uncle Drew”—which finds the four-time NBA All-Star down in Miami putting in work and settling old scores.

Other notable work, a campaign for the GRAMMYs (Media Arts Lab) featuring Lourdes and Taylor Swift, and spots for NBC Sports/NASCAR, Foot Locker, Subaru, Nissan Europe and New York Lottery.

Jonathan grew up in a Massachusetts suburb between Boston and Providence, where he was influenced at an early age by his mother’s insistence that he pronounce his “r’s,” and his father’s photography and love of filmmaking. During countless four-hour car trips to visit his grandparents in New York, his father spoon-fed he and his brother “movies” like John Ford’s Stagecoach and Errol Flynn’s Robin Hood before embarking on a rich cinematic education with “films” like Arthur Penn’s Bonnie & Clyde and Francis Ford Coppola’s The Conversation.

After college, Jonathan moved to Manhattan and began his career at Calvin Klein, working in the broadcast division on brands such as Eternity, Contradiction and Truth, before switching to print as Director of Special Projects for Gear magazine. Jonathan went on to the NFL, originally hired as a copywriter and later becoming a creative director for the league.