The Independent reported that:
"In an attempt to settle the fierce debate over which one was the best, research firm Kantar Millward Brown tested this year’s most talked-about ads with audiences who scored them on a host of factors to measure their impact.
Lidl’s Christmas Turkey achieved the highest score in 9 of the 12 areas, making it the all-round strongest performer."
Which isn't bad. We don't know about all the stats, and tests but we rather like it too.
You can read the full article HERE.
It also features our favourite Robin from Sam Brown's Waitrose ad.
Now having eaten far too much turkey over Christmas...bring on 2017!