Friday 16.06.17

Posted by: Oliver Callund

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OPOSITIVE GOES ROGUE

The Gunn Report Global Most Awarded Production Company 2016, O Positive, is teaming up with Rogue in London. Rogue will be representing all the O Positive directors, including multi-award-winning Jim Jenkins and David Shane (renowned for his recent Currys Christmas campaign with Jeff Goldblum).

London-based O Positive Executive Producer/Producer, Nell Jordan also joins the team at Rogue.

Rogue partner Charlie Crompton said, “O Pos have one of the very best rosters in the world — quite apart from just David and Jim.  On top of that, they’re great people and have a very similar, high-end boutique ethos to the one we have at Rogue.  They’re good people who are genuinely really invested in working in this market.”

Rogue MD Orlando Wood added, “I have had a lot of respect for the O Positive partners—directors Jim Jenkins and David Shane, and EP’s Ralph Laucella and Marc Grill—since I first competed against them at Biscuit.  Their roster is terrific and, when I arrived at Rogue, it felt like we could do a lot of good selling such a varied roster of directors.  Adding the likes of David Shane, Jim Jenkins, Brian Billow, Peyton Wilson and the rest of their lineup to our existing offering of directors felt like we could create a dream roster with incredible talent, without any overlap at all."

O Positive Founding Partner/EP Laucella added, “At O Positive, we try to keep our company small, and our minds focused on doing consistently smart and entertaining work, regardless of the genre — and that's what we see Rogue doing in the UK.  We took our time to find just the right fit for O Positive in the UK market, and we know we have done that with Rogue.  David and Jim and all the directors are excited."

About Rogue:

Rogue is a Commercial, TV, music video and documentary production company established in 1992. In that time, Rogue has become one of London’s most respected and distinctive television commercials production companies.

Rogue represents award winning directors, such as Academy Award winner Kevin Macdonald (One Day in September, Last King of Scotland, Life in a Day) and Grammy Award winning Sam Brown (music videos for Adele, Jay-Z and Foo Fighters).

Rogue has become a well respected and unique boutique production company with a select group of directors and have won Academy Awards, BAFTAs, Grammy’s, MVA’s, Cannes Lions, BTAA, D&AD’s, Creative Circle awards and British Arrows.

In the last three decades the company has been responsible for some of the definitive moments in television advertising and has won every industry award including the Gold Lion at Cannes, the D&AD pencil, BTAA Gold Arrows, Creative Circle Gold and the Gold Clio.

Rogue prides itself on its reputation for innovation and wit and the very individual way they represent our talent and develop their brand.

Since its inception Rogue has produced campaigns for household names including TANGO, BRITISH AIRWAYS, KELLOGGS, HEINZ, VODAFONE, VW, NIKE, RENAULT, LUCOZADE, COCA-COLA, STELLA ARTOIS, CARLSBERG, SAAB and SONY.

About O Positive

O Positive is a boutique production company founded in 2007. In each year since its inception, O Positive has been included in AdAge/Creativity’s Production Company A-List. In 2016, the company was named #1 most-awarded production company in the world by ad industry bible The Gunn Report, and made the Top 5 for the coveted Palme d’Or at the Cannes International Advertising Festival out of all production companies worldwide.

Among the highlights of O Positive’s award-winning work are the Cannes Silver Lion-winning Currys “Spare the Act” campaign, via AMV BBDO and featuring Jeff Golblum, and the Gold Lion-winning “Awkward Family Viewing” campaign for HBO GO, both directed by David Shane; and EMMY-nominated commercials for Snickers directed by Jim Jenkins—“Marilyn,” with Willem DaFoe, and “Brady Bunch,” with Danny Trejo and Steve Buscemi.

O Positive’s roster includes directors Jim Jenkins, David Shane, Brian Billow, Kenny Herzog, Jonathan Klein, Jun Diaz, Spencer Riviera and Peyton Wilson (UK). O Positive has produced acclaimed commercials for brands such as HBO, Dove, Snickers, FedEx, Foot Locker, Audi, American Express, ESPN SportsCenter, Land Rover and Priceline, to note only a few, as well as short films such as The Board, Playdate and The Bronzer. www.opositivefilms.com