Wednesday 16.11.16

Posted by: Oliver Callund

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Behind the scenes News

WAITROSE 'COMING HOME' BEHIND THE SCENES

Hello Roguettes,

Now that we can finally talk about  our Waitrose Christmas ad, I must admit I've been super excited about this spot since we were working on the storyboards back in July. Seeing the final piece out in the world made me truly proud to call myself a Rogue.

If you haven't seen it, here's the spot in its full splendour:

A lot of work went into making this ad. Our team travelled to some truly remote location, some hadn't been visited by anyone in over two decades, all while battling the winter elements.

Check out some of these brilliant photos our EP Charlie Crompton managed to snap:

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And here's a short featurette about the stormy ship scene, which definitley made many nervous for our little feathered friend.

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Worry not, Cosmo. No birds were harmed in the making of this advert.

What did you think of the ad? Do you think it won the Christmas ad battle of 2016?

Let us know through Facebook and Twitter,

Till next time,

 

Team Rogue